5 Secrets to Selling High End Coaching
You know your stuff. You’ve got the skills and the experience or knowledge to teach others. But…
You lack the confidence, right?
After all, who are you to charge $200 a month or $2,000 a month for coaching?
I’ll bet you’re a whole lot more qualified than an 11 year old New York boy who doles out advice to grownups.
That’s right – people in New York are paying an 11 year old for advice, and they are happy to get it, too.
More on that in a moment. First, I want you to quiet that loud, irritating voice in your head that tells you that you cannot sell coaching, and instead, focus on the following 5 big secrets to commanding large coaching fees and having happy clients.
High End Coaching Secret #1: Believe.
If you’re feeling insecure about your abilities, that will show in your marketing and your voice when you speak to prospective clients.
You’ve got to believe in yourself and your abilities. No, you don’t need to know everything about everything. No, you don’t need to be perfect. But you do have to set aside insecurities and know that you are indeed good enough.
Write down all that you’ve accomplished. Write down your positive traits, qualities and abilities. Make a note of every professional compliment or testimonial you’ve received in the past few months or even years.
You’ve got this. You just need to believe in yourself so that your clients can believe in you, too.
High End Coaching Secret #2: Visualize
You’ve got to see yourself attracting the high end coaching clients you want. See yourself coaching them and helping them to reach their goals. See them happy and successful because of you.
You’re going to attract what you think about. And if you think you’ll never get high end coaching clients, then you won’t.
It doesn’t matter if you believe in positive energy or the law of attraction – those things work without belief, just like the law of gravity.
Focus on being positive and visualizing what you want, and then let go.
Clients might not come from where you think they will, and that’s okay. But if you continue to believe in yourself and see those clients lining up to work with you, it will happen.
High End Coaching Secret #3: Give Results
Whatever your high end coaching program might be, it should deliver incredible value.
To do this, you need to have an excellent understanding of your market and your clients.
Solve their problems and help them reach their goals, and you’ll have clients begging you to take them on.
High End Coaching Secret #4: Add a Wow Factor
This is the icing on the cake. Not only do you give them results, but you also add in a wow factor that sets you apart from anyone else.
This is going to depend on you, your niche and your clients. It might be that at the three-month mark, you fly your clients out to your home for a weekend of small group mastermind coaching. Or maybe you send them a big, beautiful package in the mail to celebrate their first victory.
There are a thousand possibilities, and you need to find the one that works for you and your clients.
Forget about sending them an ebook or anything mundane. You want something exciting and unexpected. The goal is to make people so delighted and thrilled, they can’t stop talking about you.
High End Coaching Secret #5:
Use proven systems to keep your funnel full. The idea is to always have so many prospects for your high end coaching program, that getting new people is never a problem.
You might set up webinars and workshops to keep your funnel full, or do live events.
You could even give away one on one intro sessions on the phone and offer to upgrade them at the end of the call.
The important thing is to have a system that continues to find new clients for you.
Here’s a method I like: Offer a free video or report.
Once they grab it, send out a series of emails via autoresponder that warm them up. You want to demonstrate that you know what you’re talking about, that they can achieve their goals or solve their problems, and that this is for real. Credibility is key.
Then offer a higher end product or go straight to the coaching program.
Second method: Do webinars in which you teach something. Let them know this is the tip of the iceberg and offer them a free one-on-one session.
During the session, find out their problems and goals, and help them solve one thing. Let them know you can help them with the rest, but only as your client.
Believe it or not, the mechanics of setting up a coaching program and filling it with clients is often the easy part.
It’s getting your mind in the right place to believe you can do it that’s hard for most people.
Be prepared to be nervous your first time or two. That’s okay, because as long as you are also prepared to help your clients achieve their dreams, you’ll be fine.
One last thing… let’s talk about that 11 year old in New York.
His name is Ciro Ortiz, and he’s a sixth-grader. He’s had to deal with bullying and getting picked on. But that’s not what bothers him; it’s the feeling that he doesn’t fit in.
“Some kids are only nice to you if you are into what they’re into,” he writes. “I’m not going to force myself to be someone I’m not.”
Ciro figured there might be people like him who could use some advice or encouragement, so he decided to set up a booth at the Bedford L train stop in Brooklyn, New York.
He offers 5 minutes of advice for $2, which according to his clients, is a total bargain.
He sits on a folding chair at a card table with a cardboard sign that reads, “Emotional Advice $2.00.”
He works for 2 hours each Sunday, listening to people’s problems regarding work, relationships and life in general.
He uses the money he makes – about $50 a week – to help kids at his school who can’t afford to buy snacks or lunch.
His first day on the platform, Ciro says he was super nervous. But soon clients started coming to him in bunches.
“I didn’t know if people were going to stare or laugh at me,” he says. “But then they saw that I was taking it seriously.”
And so were his clients. They were coming to Ciro with real problems, and truly listening to what he had to say.
“Somebody came up to use and said that what Ciro told her is what she’d been feeling in her gut that whole time,” Adam, Ciro’s father, told the New York Post.
What do people talk to Ciro about? The most common problem is love, either not being happy with the person they’re with, or worried they won’t find the right person.
Ciro’s best advice: “When you were brought into this world, you were born into someone loving you. Look at it like that.”
Ciro’s friends at school don’t understand what he’s doing or why he’s doing it. But that’s okay, because Ciro has made lots of new friends on the L train platform.
He’s helped them by lending them a kind ear, and they’ve helped him to finally feel like he belongs somewhere.
Says Ciro, “Everyone needs help sometimes. You can’t get through life without help.”
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