A Smart Web Marketing Technique
The World Wide Web has actually captivated my attention since I was introduced to it by my mother (another WWW freak!). Ten years ago and ever since that time, my interest about all the different things that can be done through the internet has continued to grow.
For the last number of years, I have been facing the idea of making money online. Although I searched and discovered a lot of information, the majority of it was vague and did not offer me any concrete response to the most important concern: what to really DO to make some money on the web.
During my quest of getting answers, I discovered a very informative video on the web which gave me a great deal of detail about web marketing and gave me some respectable food for thought. The video discussed “Niche Markets”; what they are and why they are important to anybody who would like to make money on the web by selling a service or product. In reality, the idea of Niche Markets applies to any company or company, whether they operate on the web or otherwise.
If you look it up in the dictionary, the word “Niche” suggests “A situation or activity specially fit to a person’s interests, abilities, or nature”.
A “Niche Market” is a group of individuals with a typical interest or ability or nature, who would all be interested in a typical product or service. The common interest of these people can be anything ranging from a typical pastime, a common problem, a common cultural background, to any common desire they may have.
Let me discuss this with you with a few examples:
1) A specific niche market of individuals who have a hobby of scrapbooking
2) A specific niche market of people who have typical issue of lower backache
3) A niche market of people who are all Hispanics
4) A niche market of individuals who have a common desire of learning pipes
People with common interests tend to cluster and you can quickly find pockets of such individuals online in groups and forums or checking out sites of their interest.
It is best to direct your marketing to pick niche audiences for maximum benefit to you and to them. It is constantly a waste of time, effort and resources to market your product and services to a specific niche audience which is not interested in what you are selling. For example, if you attempt to sell scrapbooking materials to a specific niche audience who wants to learn about pipes, you will not get any consumers. Granted that you will find a rare plumber who also likes to maintain his scrapbook, however you will not make a profit! Marketing a new and reliable acne product to a group of people with lower backache will just lead you to lose the cash you invested on marketing your innovative acne option to them.
Niche Marketing is extremely cost effective. The world’s most successful businesses use this principle to maximize their revenues. If you have a certain item or service that you desire to sell, concentrate your marketing efforts to the Niche Market that it caters to. Conversely, if you do not have a particular product in mind that you wish to sell online, it is a good idea that you look for big Niche Markets and then think of what they would have an interest in buying and then supply them with that specific solution, product or service.