Author Archives: Richard Kaechele

How to Create GREAT Products FAST

There is a secret ingredient found in every great product that is lacking in every poor product. And no, it’s not great information that is super helpful to the user. Yes, it’s awesome to give great info, but anyone – ANYONE – can do a Google search and likely get the same great info if they simply look long enough. With this secret ingredient, you can crank out one hot selling product after another. You can make mistakes in the products and people won’t care. You can […]

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How to Turn a $7 Sale into a $1,000 Sale

Here’s something most marketers never do, which is a shame. They’re losing a great deal of money because of it. What happens when you purchase a $7 ebook or a $19 video, and you have a question? You email the person who sold it, and one of two things occurs… either their assistant answers you or you get ignored. Go ahead and try it, I dare you. 9 times out of 10, or perhaps even more often than that, you will never hear from the product creator […]

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How to Nichify PLR Content

Even if you use PLR content just once, it’s a great time saver and a great investment. Now you’re about to discover how to squeeze even more cash out of your PLR content. Namely, by “nichifying” the content. It works like this: You take a general topic and then rewrite the content. Now you have a new product that’s now aimed at a very narrow subset of the population. Example: Let’s say you have PLR content on the topic of dog training. You can take this general […]

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52 Ways to Cash In Using PLR

You’ve heard PLR content can make you a lot of money and save you time. And yet most people just post it as-is on their blog or sell it without modifying it. Sure, you can do that. And here are 52 other ways to profit from PLR content… Respond to questions on Yahoo! Answers by excerpting or rewriting PLR content. Use PLR content to create a “slideshow style” video that you load up onto YouTube. Use PLR content to create a video that you offer as a paid product. […]

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How to Build a List Using PLR Content

You’ve probably already thought of the idea of using PLR content to create free reports that you use to “bribe” prospects to join your list. That is, people need to join your newsletter list in order to claim their free report. But the usefulness of PLR content doesn’t stop there. Indeed, you can use PLR to create an autoresponder series – or even your live-broadcast newsletters! Here’s how… Step 1: Find Suitable PLR First, you need to find PLR content in your niche. If you don’t already […]

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4 Ways to Write Headlines that can Make You Hundreds Or Thousands Of Pounds A Year!

If you can’t draw your prospect in with your headline, you won’t get them to read your sales letter. So, you must have a headline that grabs the reader’s attention and forces them to read what you have to say. It is fortunate for those of us in the business that headlines are so important because it just so happens that they are one of the easiest things to change and test. If you had to constantly test different sales letters, that would take you a very […]

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A List Of The 10 ‘Most Wanted’ Information Products

Now the new year is upon us, a lot of people world-wide will be making new year’s resolutions – and promises to themselves about things they will be doing in the coming year. While a lot of these resolutions will be quickly broken, many consumers will make an effort to reach at least some of their goals. To do this, they’ll most likely spend money on products they perceive as being able to help them keep their resolutions. With that in mind, here are the top ten new year’s […]

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5 Questions You Need To Ask Yourself Before Creating A Joint Venture

Questions. Questions. I’m a great believer in asking questions. In my experience, the secret of succeeding in virtually anything is to ask lots of questions about it first. (And then, if you don’t get the best answers to your questions, go figure out how to ask even better questions!) So, in this article I’m going to look at what I think are five of the most critical questions you need to ask when creating any joint venture deal. One : What do I want from a JV […]

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Five Keys to Being More Productive At Your Home Business

You always imagined how freeing it would be to work from home: Setting your own schedule, working in your pajamas, and being close to your family. But if you’ve never worked at home before, then you might be surprised at just how easy it is to get distracted and veer away from your goals. How do you avoid getting distracted? By using these five tips 1. Create a Daily Schedule One of the best ways to boost your productivity is by creating a daily schedule or to […]

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The Ultimate Email Marketing Checklist

When a lot of people think about sending an email to their list, they think it’s a matter of writing it, proofing it, and then hitting the broadcast/send button. Then they go off to enjoy the rest of their day. But here’s the problem… If you just write off the cuff and send it almost immediately after, you’re just asking for problems. Your email may not even get opened if your subject line doesn’t nab attention. Maybe you’ll get a poor response if the email isn’t targeted. […]

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