Author Archives: Richard Kaechele

What Kind of Online Businesses Can You Launch?

Starting an online business can be one of the most exciting experiences of your life. It can also be the most confusing if you’re not sure what kind of business you’d like to have. There’s a popular saying that says, “Don’t put all your eggs in one basket.” That means you need to make sure that your online income doesn’t all come from just one source. A way that you can diversify that source is to start selling info products. You can create an information product in […]

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The Importance of Article Marketing in Your Promotions

Without marketing efforts, your online business will flop. You have to let the people know you’re online and what you’re all about. One way to easily and inexpensively market your business is by either writing articles or hiring someone to write them for you. The purpose of these articles is that they can be used to promote your website through the use of backlinks in the articles. Plus, it’s smart strategy for search engine optimization. These articles act as fingers pointing the way to your site and […]

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Don’t Feel Pressured to Try Pay Per Click Marketing Without Guidance

Pay per click (PPC) marketing is a very lucrative business for search engines. It can both make or break a marketer – especially one who’s new to online marketing and doesn’t know the cons of PPC well enough to know what to avoid. The term pay per click is one that you need to fully understand before you get involved with this advertising method. Marketers who use this tactic agree to pay PPC search engines for clicks that arise due to keywords that people will use to […]

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Choosing a Niche That Has Plenty of Profit Potential

One of the quickest routes to a business failure is to pick a niche that doesn’t have the potential to bring in the profits you’re looking for. The way to discover which niche has the ability to make money is easy. You have to do your research. First, you’re going to want to select a niche that you’re personally interested in – even if it’s one that you don’t know a lot about. You can always learn what you need to know, but if the niche is […]

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Every Good Campaign Needs a Backlinking Strategy

Backlinks are just how they sound – links that lead back to your site. They’re like fingers all over the Internet and each finger is pointing the way for people to find your domain. If you have a website and you write an article with a link back to your site and you submit it to an article directory, that link is considered a backlink. You might see backlinks referred to as inbound links as well. What’s the purpose of backlinking? What backlinks have the ability to […]

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Branding Yourself as an Expert in Your Niche

Regardless of what niche you’ve chosen, it’s important that you learn how to brand yourself online. Branding yourself in your niche can be as simple as creating a slogan or a tagline that allows others to easily recognize you. You want your “brand” to be viewed as the top authority. You want to be the go to guru in your industry, so choose a brand wisely. You can start by coming up with a few keywords that people already associate with your business. Look over what words […]

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Recruiting Affiliates for Your Info Product Sales

Many marketers promote their product but never think about how they’re excluding the promotion of their affiliate program. If you have a product to promote, then you want to show others how they can make money online by becoming your affiliate. For example – let’s say you’ve written an eBook on building a greenhouse. Don’t simply set up promotions for the actual course about greenhouses. Instead, you want to start an affiliate page or site that teaches people how to make money promoting products like yours. Some […]

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After Nailing Down a Niche You Need to Tackle Keywords

After you’ve picked your niche, you need to do some keyword research in order to get the word out about your site. Many beginning entrepreneurs make the mistake of choosing their niche and then launching a website shortly after that with no thought to keyword research. But entrepreneurs that grasp the benefits of well-chosen keywords take the time to research because they understand the relationship between traffic and keywords. Proper keyword research will allow you to know which words get your target audience’s attention because those are […]

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Making Money Before You Even Have a Product

Waiting until you have a product of your own to make money online means you’re missing out on a lot of potential profit that you could be making while you get your own products ready. You don’t want to waste the opportunity. First, create a plan or a map of how much money you’d like to earn online and then take the steps to fulfill that plan. If you don’t have a plan or a marketing strategy to use to make money, then you won’t be as […]

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Creating Your Own Product Means Profits Soar

When you sell products for other people, you’ll get a percentage or a commission based on how much the products sell for. Many online entrepreneurs can make a nice living promoting for others. But there’s a difference between a nice living financially and making the profits that can give you the kind of life you’ve always dreamed of. When you promote products for others, you make some good money – but the product owner gets rich. By creating your own products, you’ll see the profits surpass anything […]

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