Category Archives: General

4 Ways to Write Headlines that can Make You Hundreds Or Thousands Of Pounds A Year!

If you can’t draw your prospect in with your headline, you won’t get them to read your sales letter. So, you must have a headline that grabs the reader’s attention and forces them to read what you have to say. It is fortunate for those of us in the business that headlines are so important because it just so happens that they are one of the easiest things to change and test. If you had to constantly test different sales letters, that would take you a very […]

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Let Your Objective Guide You …

Recently I was talking with an extremely bright conventional marketer on the value of incorporating Internet marketing into a website’s marketing mix. Personally, I have seen significant website sales or lead boosts when conventional marketing methods like direct-mail advertising, radio, publicity or television are carried out in conjunction with tested internet marketing techniques. Although my marketing buddy did not disagree with the concept, he re-focused the discussion on the importance of establishing a marketing message and goal even BEFORE considering ANY marketing techniques. What an exceptional point! […]

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