Category Archives: General

Let Your Objective Guide You …

Recently I was talking with an extremely bright conventional marketer on the value of incorporating Internet marketing into a website’s marketing mix. Personally, I have seen significant website sales or lead boosts when conventional marketing methods like direct-mail advertising, radio, publicity or television are carried out in conjunction with tested internet marketing techniques. Although my marketing buddy did not disagree with the concept, he re-focused the discussion on the importance of establishing a marketing message and goal even BEFORE considering ANY marketing techniques. What an exceptional point! […]

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