Popular Niche Marketing Misconceptions
Concentrating on niche markets has never been as vital as it is today. Long gone are the days when you can target general, broad markets and earn money from them. Let’s analyze a few misconceptions when it concerns specific niche marketing.
Misconception # 1: You do not need to be a specialist in the Niche field you choose! People often say that you should only choose a niche that you are an expert in … rubbish!
The Internet is so impersonal that you can quickly look like a specialist and not know anything about that particular niche topic. The key is to appear as a specialist. How? You can contract out, construct niche sites without any interaction such as blog sites, purchase resale rights to an e-book in a particular niche. You see, you can select to profit from any niche you like.
Misconception # 2: Choose one specific niche market and stay with it.
False! Select another one and run with it once you establish yourself in one niche and develop a rewarding system. You can even pick a pen name if you like. It’s a common practice to do so. Niche marketing is a numbers game. As soon as you discover a profitable niche, put it on auto-pilot and select another niche market to get into.
Misconception # 3: The best way to generate income in the specific niche game is to promote niche items as an affiliate. Wrong again! Sure, becoming an affiliate and promoting specific niche items can be really successful, but if you are doing this, you’re not maximizing your earnings.
You need to promote your own landing or capture page where you collect the e-mail address of the visitor, and after that sending him or her to the specific niche item you are promoting. You need to also send out an e-mail course with informative information relating to that particular specific niche market to acquire the visitor’s trust. When that your customer trusts you, you can advise items in that niche again and again, understanding your suggestion holds credibility.
Not all niche markets will be a slam dunk, so do not get dissuaded. Even if one out of ten ended up being really profitable, sit down and smile, you’ve hit the jackpot.